Digidude | Veronica's Closet Website | Cork, Kerry & Ireland

Project Details

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The Challenges & Goals

Veronica's Closet was looking for an eCommerce Website to sell their unique fashions and accessories. They wanted to link with social media channels to advertise and build a digital footprint.

Veronica's Closet are looking for a high quality CMS website which will highlight the unique quality of their services and brand. Digidude is supplying the design, development and content management solution for the new website. We will handle all creative and development requirements as part of the project. Our aim is to build a professional online business, because a website is a business first and foremost. We recommended that your new site should look to focus on building the company brand. This will involve our design team creating a slick new brand concept to develop your online presence into something fresh, dynamic and professional. With all web design/development projects we undertake we will produce mock designs of key pages allowing project stakeholders to offer feedback during the design phase. We recommend the website should place a strong focus on mobile optimisation ie responsive web design. We build all sites on a responsive framework which offers optimal performance on tablets and mobile devices as currently 50-60% of all website traffic is from mobile devices. 

Content Management System We are highly experienced in Magento CMS which is widely recognised as best practice within the industry for it’s great features and simple interface. Digidude will provide full back end training as part of the development cost as well as ongoing support for the first 12 Months of the website launch date. 

Overall Design Process During the design process we believe its important to convey a professional and consistent brand identity through all design concepts we create. We have developed a proven process which enables us to get under the skin of your business to uncover your unique selling points to ensure they are presented in a way that will attract your target audience. We work with your business helping you look at every aspect of how your business is perceived and then use our creative skills to deliver a fantastic design that promotes your key messages across as many platforms as required to reach your goals. Responsive Layout Smartphone and tablet usage has skyrocketed in recent years, and is overtaking desktop traffic for many websites. In 2019 mobile devices will continue to dominate. When designing a website we must think about the user experience for smaller screens and develop a design that works across all devices and platforms. For this reason we recommend Veronica's Closet design their site placing a strong focus on mobile optimisation ie responsive web design. We build all sites on a responsive framework which offers optimal performance on tablets and mobile devices as currently 50-60% of all website traffic is from mobile devices. As of January 2013 all sites we build are now responsive using the responsive framework called Twitter Bootstrap. We have listed some examples of our most recent work. 

Customer Testimonials / Case Studies Customer feedback or Case Studies can be very powerful. A recent survey published on Irish marketing econsultancy. com reveals that 90% of consumers online trust recommendations from people that they know, while 70% trust the opinions posted online by users they don’t know. Using the content management system and a small selection of previous clients we recommend creating a custom webpage for case studies or customer feedback, this page will be fully managed by the CMS allowing you to update, add and manage existing case studies. News Section Publishing regular news and business related articles will increase your website traffic and over time help you acquire new customers. A recent survey by HubSport confirms this “Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog.” (HubSpot State of Inbound Marketing, 2017 Publishing new content on a regular basis should be part of your ongoing marketing plan we will develop a multi user news platform allowing you to publish news from multiple authors. Modern Fonts One of the great new features available in modern web browsers is the ability to import custom fonts hosted locally or externally on another server. We recommend selecting a popular, modern and highly readable font style as this powerful technique will help your website stand apart from the crowd.


Google Maps 

Whether you’re a local restaurant or you own a hair salon, customers need to come to you. We can help make this as simple, fast and effective as possible by creating your very own custom Google Maps. 

We offer a whole host of features such as: 

Auto directions from a user’s current location 

Custom map icon, i.e., your logo 

Fully responsive mobile compatibility 

Custom placeholder with a Google Street View image (or you can supply your own image) 

Auto Reply Emails 

Potential customers like to feel valued and impressed. To give you a head start over your competitors, anyone who emails your website will get an automatic email response. This will be personalised, based on their request, whilst thanking them for considering using your business. 

Optimised for SEO 

WordPress out the box has some great SEO features such as permalinks (Friendly URLs) and SEO optimised code layout. We take this a step further and add a custom add-on that lets the end user add & edit important data such as meta description and page titles. 

All projects we undertake are by default created with sitemaps, robots files for blocking duplicate content and social integration for sharing. 


Stats, Goals and Results 

A website is a great sales tool, so it’s important you understand just how well it’s working for you. For this you need web analytics. Google Analytics can provide you with this data, but trying to decipher hundreds and thousands of stats and find the answers you need is complex for most novice users. 

As advanced users of Google Analytics, we will configure your website and analytics account to send a custom, easy to understand report once a month that will give you all the information you need to know, such as: 

Visitor traffic stats vs last month’s results 

Total emails sent via contact forms 

Google Rankings 

Conversion rates 

And much more. 


Every project is different and that means the approach must be as well.


We help brands connect to their audience through shared values and interests.


We build a team around your needs and provide our clients with direct access.

Veronica's Closet Website

Ecommerce website for an online womens fashion boutique based in Cork.


Veronica's Closet, Douglas, Co. Cork


Ecommerce, Social Media, SEO


Wordpress, WooCommerce, Php, Javascript, Facebook, Twitter, Instagram


Sept. 3, 2019



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Veronica's Closet Website