Digidude | Kenmare Rugby Football Club | Cork, Kerry & Ireland

Project Details

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The Challenges & Goals

Kenmare RFC was looking for a website that they could interact with players, parents and supporters. They wanted to be able to self maintain the website news and also link in with social media accounts. 

About

We designed, developed and delivered an online presence for Kenmare Rugby Football Club. The site brings to life elements of the rugby clubs in the online environment, whilst communicating the excitement and passion of the players and coaches. We also made sure to promote Kenmare Rugby Club as "The Best Little Rugby Club in the World"

Features

Some features of the website include:

  • Events calendar - the calendar contains details of games, training and special events and is updated regularly so it was an important resource for club members.
  • Wall of fame - a photo gallery of all the best performing club members from each season.
  • Photo gallery - images from awards nights, club events and pictures sent in by club members. The photo galleries got people coming back to the site, spending more time there and raving about it to others. 

The club also implemented a sophisticated membership management system on their website in order to manage all the details of their growing number of members, as well as the payment of their membership fees. Within this system, they could easily add and edit member's details, as well send them payment reminders and actually collect payment from them. This system significantly lowered their administration costs and made it possible for them to accept more new members.

To help with their other challenge of attracting new sponsors, the club needed to offer local businesses something that other clubs couldn't.  They implemented an advertising program on their site where sponsors got to place free advertisements on their website and in their weekly email newsletters.  This was a great incentive for sponsors because the site received a large amount of traffic.

Stage 2 - Driving traffic to the website

Kenmare RFC decided to do something that most other clubs weren't doing and invested in getting their website higher up the search engine rankings.  They chose some relevant keywords and implemented a search engine optimisation program to get other websites linking to theirs.  This was a creative and cost-effective way for them to attract new members to the club and there was little competition in their area because most sports clubs aren't Internet savvy.

They also created a Facebook page for their club to build a presence on the social networking site.  They use the page to put up photos of games and events, to share club news and also to promote their sponsors.  After just a few weeks they had hundreds of fans and it became a great way for them to interact with members and the local community.  They also got their site listed in as many online directories as possible for their local area and football associations around the country to boost their Page Rank and also to generate site traffic.

 

Stage 3 - Direct people back to the website

To keep their members up to date and to drive people back to their website, Kenmare RFC began sending out a weekly email newsletter.  The newsletter went to everyone involved in the club from members and sponsors, to local businesses and to all the fans that signed up on their website.  The newsletter contained game results, player awards, upcoming events and club news and was a great success for the club.

 

Usability

Every project is different and that means the approach must be as well.

Interaction

We help brands connect to their audience through shared values and interests.

Experience

We build a team around your needs and provide our clients with direct access.

Kenmare Rugby Football Club

Website for Kenmare Rugby Football Club to display news, fixtures and results. It also enables the club to engage with supporters and players easily and effectively.

Clients

Kenmare RFC, Railway Road, Kenmare, Co. Kerry

Services

CMS, Social Media

Tools

Wordpress, Php, JS, Twitter, Instagram

Date

Nov. 10, 2019

Categories

Sports Club

Client Feedback
Kenmare Rugby Football Club
We only had a vague idea of what we wanted our website to look and feel like. Digidude took our very flimsy brief and created a fantastic site which we are very proud of and which has significantly improved the branding of our club

Conn Crowley, Director of Rugby - Kenmare Rugby Football Club