Acorn Life Killarney wanted to target new customers using targeted social media accounts campaigns to drive traffic to their website. The website also serves as a hub for policy information for existing customers.
The aim was simple: clearly position Acorn Life Killarney as Ireland's leading Life Assurance and pensions company. At the same time, we worked with the client to determine (and deliver on) further key objectives: helping new customers find a bit of financial advice, and supporting an emerging "publishing culture" within the organization.
Like any other client, Acorn Life Killarney wanted their online presence to incorporate the best possible design work. But it was also important to ensure that the overall impression of any digital interaction was one of quality and reassurance. We looked closely at common user journeys to ensure a user experience that was as seamless and efficient as possible. The goal? Reassuring potential and existing customers, and driving new lead generation.
Digidude re-designed Acorn Life Killarney from the ground up with an emphasis on clean, clear design and a brief to put people front and centre. We optimised and A/B tested contact and landing pages to drive online revenue and new client acquisition. Lastly, to support the creation of a 'publishing culture' we created an infrastructure that supported Acorn Life Killarney in posting new material online in a structured and consistent fashion.
This approach and new infrastructure allows Acorn Life Killarney to move from having a passive website with no clear picture of its contribution to the conversion journey to a digital channel that is well integrated into the sales and marketing process and which will concretely show where and when a lead has come from, while allowing the client to qualify and nurture those needs over time.
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A website for Acorn Life in Killarney that new and existing customers can obtain information and make appointments with a financial advisor.
Acorn Life Killarney, Financial Services, Killarney, Co. Kerry
CMS, SEO, Social Media
Wordpress, PHP, Facebook, Twitter, Instagram
Oct. 10, 2018