Maureen's had no web footprint. Being an Independent family-run retailer, it was important for them to engage with their existing customers and attract new customers using the most cost-effective & efficient means possible.
Maureen's Supermarket came to us in the Summer of 2018; they did so because they weren't where they wanted to be as an online presence. Their existing digital strategy wasn’t delivering results and was letting their brand down.
The eCommerce store was dated and difficult to use; it didn't reflect their amazing in-store customer experience. Maureen's Supermarket was worried - How could they claim to be retail experts with such an out-of-date web presence?
The brief was simple in context: mirror the excellent in-store experience, online.
We carried out an extensive UX research and discovery process, after which we concluded that Maureen's Supermarket embodied three pillars:
• Great customer service
• Impartiality within their market
• The 'go-to' agent for understanding and advice
We then created a web strategy that translated these core strengths into a true online version of the Maureens experience. We used Wordpress as the perfect content management system for the project, chosen for its flexibility and ease of use for both front and back end users. The site offers a fresh new approach to presenting tthe latest bargains, discounts and named brands. Through extensive prototype and user experience testing, it matches and accurately reflects the great customer experience that is expected in their real world stores.
There were also a number of technical challenges to overcome, including getting the site to interact with several different legacy systems all of which need to communicate with one another for a seamless operation. This includes interfacing with stock, billing and delivery systems to ensure that all are being updated to show the correct date in real-time. Our experienced development team were able to connect the different systems and incorporate them into one eco system.
The cutting edge design offers the correct blend of informal communication, eye catching design and ease of use for customers. The site itself is quite visually stimulating with minimal, easy to read text. This allows for greater synergies between the web and mobile versions of the site.
The site has outperformed expectations and had become a shining star in our portfolio.
Maureens Supermarket now have a site that they can be proud of, which accurately reflects them as a business and mirrors their offline customer experience in an online capacity.
Web – Development
Every project is different and that means the approach must be as well.
We help brands connect to their audience through shared values and interests.
We build a team around your needs and provide our clients with direct access.
Enable Customers to purchase products directly from the site. Maureens Supermarket also wanted to attract new customers while informing their existing customer base of special offers and promotions.
Maureen's Supermarket, Kenmare, Co. Kerry
Aug. 20, 2019