12 Best Email Marketing Services for 2022 (Ranked)
But your email marketing campaign success rests on whether you used the best email marketing services.
No two email marketing services are equal. So you must choose carefully. We created this guide and ranked the 12 best email marketing services for you.
Although we ranked these best email marketing services in this list from number one to eleven, we also understand that everyone’s need is unique. So we identified where each email marketing tool performs best.
Here’s what to keep in mind to find a good email marketing service:
Please read on for the best email marketing services in the market today.
If your goal is to deliver timely, personalized, and unique email experiences to your customers, try ActiveCampaign. As the best email marketing service for putting your marketing on autopilot, this tool offers a built-in email automation system, a campaign tracker, and a CRM.
ActiveCampaign offers users loads of beginner-friendly advanced automation features. Here are a few:
You can focus on other important business pursuits and let ActiveCampaign’s marketing automation send welcome emails, track contact tags, monitor sales analytics, and fetch performance reports.
This feature empowers users to launch automatic email marketing campaigns or follow up on customers who abandoned their carts or disengaged from their content.
ActiveCampaign records your site visitors’ consumer behavior and demographic information in real-time. So you can segment your email list better and target your audience with messages that resonate with them.
Gathering visitor data can help you engage with them emotionally or during memorable events like anniversaries, birthdays, and other milestones.
ActiveCampaign offers a seamless move from your previous automated marketing service provider.
Best part? Migrating to ActiveCampaign comes at no cost to you.
Simply request for migration by filling out a quick form. And you’re on your way to a better email marketing experience.
Image Credit: ActiveCampaign
ActiveCampaign groups your email contacts into different categories to enable you to make sense of the data.
You can segment a contact list by name, date, location, subscription status, tags, and other metadata.
Segmented data helps you target the most conversion-ready audience for the particular campaign.
You’re free to link your favorite apps with ActiveCampaign if it enhances your business growth.
So you can integrate your account with third-party apps like
You don’t need to move contacts across email marketing platforms to access or manage your data. ActiveCampaign lets you keep your data on the platform you wish to use and then use integrations to extract the benefits of having those contacts.
Get real-time reports on your deals and sales activities using ActiveCampaign. The reports feature lets you know your campaign’s performance across these indicators:
ActiveCampaign lets you track your competitors by providing reports of users who switched to competitors.
You also get a funnel report to see how well your email marketing effort converts engaged audiences to buyers.
ActiveCampaign lets you start and manage conversations with current and prospective customers across multiple channels.
Send and receive instant direct messages, which you can also automate in full.
Customers will quickly reach you with questions and orders without losing their messages in your email pile.
ActiveCampaign is feature rich. You can fully integrate other applications on the platform without losing vital leads and data.
This email marketing software positions itself (and rightly so) as a leading email marketing solution that encompasses other parts of marketing and your CRM needs.
You can enjoy its free email marketing service offering for 14 days.
Although ActiveCampaign promises many features, most of them are exclusive to users who subscribe to paid plans. Sadly, this email marketing tool doesn’t offer a free plan.
Also, the workflows and features are sophisticated. So this email service provider will demand a learning curve.
ActiveCampaign offers four paid plans—Lite, Plus, Professional and Enterprise. The enterprise plan is customizable to meet the peculiar needs of big businesses.
Each plan is billed monthly at:
Lite: $29 per month
Plus: $49 per month
Professional: $149 per month
Enterprise: Customized rate
Sendinblue provides users with instant messaging features, sales enablement software, and email marketing tools to grow their businesses.
If you’re looking to engage users more instantly through SMS and chats along with your email campaigns, then Sendinblue is the solution. As the best email marketing software for instant messaging, Sendinblue has personalization features to help you engage better with your target audience.
Sendinblue offers over 40 responsive and professional pre-made email templates from which to choose.
If those are not enough, you can create bespoke email templates. Again, you’ll find the platform intuitive. In addition, you can use templates on multiple devices for the best results.
Modify emails to your taste by simply dragging and dropping items on the campaign template.
Sendinblue is one of the most advanced email marketing services today. For example, it takes personalization seriously. So you can craft the content of your emails to appeal to your target audience better.
If you wish to measure campaign performance rate or monitor engagement on certain emails, Sendinblue provides the option of turning on your Google Analytics tracker.
Google Analytics generates insights by drawing your customer information from all over the internet, including their behavior on social media.
Sendinblue lets you initiate instant communication with your site visitors through chat. Live chat is a handy email for engaging your leads at critical moments.
You can install this feature in seconds, assign conversations to your team, and customize the chat feature for your brand.
Every contact is different and often has unique preferences.
Target the right audience with the most suitable message by exploring Sendinblue’s segmentation; this categorizes contacts and helps you determine, create and push a tailor-made campaign to a ready market.
Sendinblue allows you to send your desired SMS volume to any chosen destination for a token.
You can also reach numerous contacts on your Whatsapp with customized messages about your business.
A recent report says that 69% of internet users use Whatsapp. So, you want to get your message to this audience.
Does managing all your conversations from a single place appeal to you?
With Sendinblue inbox, you can navigate smoothly between chats from your linked Gmail, Yahoo, or Outlook accounts.
Keep your team and customers updated simultaneously with a simple inbox setup.
This Shared Inbox feature enhances organization.
Sendinblue’s free email marketing software offers advanced features for startups and supports unlimited contacts. Except you need to do more, you can function solely on the free plan.
As the best email marketing software for initiating instant communication with leads, this email marketing tool promises a simple user interface and instant account setup.
Also, Sendinblue is relatively cheaper compared to similar email marketing providers.
You can only send 300 emails daily on the free version of Sendinblue. A paid subscription is required to remove the Sendinblue logo from your emails.
Apart from the free plan, Sendinblue offers three other monthly plans—Starter Plan at $25, Business Plan at $65 per month, and Enterprise Plan at $1000 per month.
Drip is a personalized email, SMS, and automation service provider trusted by thousands of brands globally. It provides a seamless email workflow for businesses of all sizes.
Handling every marketing operation by yourself is overwhelming.
Save precious business time by using any pre-designed Drip templates.
The playbooks with heart-melting welcome series and abandoned cart reminders are ideal for growing your revenue.
Choose a suitable visual workflow and automate it fully.
If you like your emails deeply personalized and right on target, you’ll find Drip’s HTML builder useful.
Create 100 percent original content from scratch.
Personalized emails prove to your customers that you go the extra length and they’re special to you.
Customize emails to capture your brand image using its ultra-easy drag-and-drop email editor.
People and businesses exchange over 306 billion email messages daily. Your audience is already getting tons of messages. Stand out with branded emails.
The visual interface is vibrant and can help boost your creativity.
Get access to form templates that your on and off-site visitors can easily fill out on Drip.
You can redirect, engage, sponsor specific actions, offer discounts to customers and grow your audience with targeted pop-up notifications and forms.
Pop-ups and signup forms convert about 3.09% of site visitors.
Gain insights on your growth, audience, revenue, and overall campaign performance with Drip analytics and benchmark.
That’s not all.
Drip supports users with personalized guides to help them make informed decisions using these data that lead to business growth.
Your emails and SMS can run on autopilot without taking on the stress of maintaining correspondence with new and existing customers.
Simply set up revenue-targeted workflows and relax.
Since Drip comes with pre-built workflows, you don’t have to start your automation process from scratch.
Are you a new or an existing business owner? Drip supports your business on multiple channels.
Fully merge or connect your online store like Shopify, Magento, and other eCommerce tools to your Drip account with just one click. Easy breezy.
You can start conversations on your e-store and finish in your inbox.
Apart from unlimited email sends, Drip lets you access its advanced features and all the tools on its platform during your 14 days free trial.
Users get tailored assistance and live support when they need them. In addition, Drip simplifies the scaling process for businesses.
Although you get unlimited emails, this plan doesn’t support unlimited contacts and doesn’t offer a free plan. However, you have unlimited features access. But Drip limits usage by the number of contacts.
More than ten paid plans starting at $39 up to more than $1,899 and billed monthly. Email contacts vary by plan, but you can send unlimited emails and email support for all paid plans.
Constant Contact simplifies email marketing for event marketers and small businesses as one of the best email marketing providers. This email marketing solution helps users benefit from their email marketing effort without the typical steep learning curve of complicated email marketing software.
Constant Contact empowers small businesses to put their email marketing on autopilot. You can segment your lists automatically and initiate campaigns without manual effort. You can also set drip campaigns and automation to trigger based on your audience behavior, data, or events.
You can resend messages under different subject lines to contacts who didn’t open them the first time.
You can access a range of list-building tools on Constant Contact to help you attract and keep leads. In addition, you can access a landing page builder, form builder, text message signup FTW, and a contact management system.
One of this email marketing service’s biggest selling points is its event management tools. Users can create signup forms for their events, build unlimited landing pages, create email follow-ups, and collect payments using tools available on Constant Contact.
Users can find more than 100 mobile-friendly, drag-and-drop email templates on Constant Contact that match different business types and brands. So you will find the appropriate template for the occasion regardless of industry, market, design preference, holiday, event, or other needs.
Constant Contact understands that customer feedback and extra data can improve your marketing performance. You can consider Constant Contact the best email marketing service for getting feedback through surveys and polls.
You can customize these surveys with your branding and logo on your Constant Contact dashboard.
Constant Contact makes email editing a breeze for users with smart columns, undo-redo, an image library, color customizations, fonts, backgrounds, and more. In addition, its preview function lets you see what your email would look like across devices, so you can adjust your design or message to your heart’s content before sending it out.
Unlike most email service providers, Constant Contact offers marketing calendars. The feature helps plan your marketing. Marketers can create their messages, schedule them, send, and track them with the help of a marketing planner.
Constant Contact’s focus on small businesses means they’ve designed this email marketing platform with simplicity in mind. And they haven’t limited users’ who need more advanced email marketing automation features.
Its error checker is a good feature to catch bad links and fix issues that might lower conversion. Constant Contact is a great email marketing software for educators, event organizers, and small businesses.
Constant Contact doesn’t offer a free plan. Although it has simple pricing, this email marketing tool overcompensates higher-paying Plus users and leaves its Core plan users with limited functionalities.
Constant Contact offers two paid plans to accommodate two audiences:
However, for more advanced automation features, you’ll need the $449 per month marketing automation offer.
These paid plans come with 30-day money-back guarantees so that any small business can test-drive the tool without commitments.
Mailchimp is one of the most popular email marketing software available online. It integrates email marketing automation features and creative tools to deliver result-oriented email marketing.
Mailchimp is an artificial intelligence-enabled creative assistant to automate and personalize your email and newsletter design for your businesses.
The creative assistant uses AI to study your brand and create beautiful, professional designs tailored to your needs.
These AI-powered designs are useful across multiple channels.
Your email subject lines are crucial to your campaign’s success. Barilliance reported that 64% of email recipients open messages based on the subject line.
Thinking and drafting the perfect email subject line to drive customer engagement is often difficult. But not anymore.
Mailchimp’s subject line helper provides real-time feedback and suggestions to guide you.
Is your email marketing effort not yielding the desired results? You might be targeting the right audience with the wrong campaign.
Mailchimp helps to categorize your email list according to shared characteristics.
This ensures you send the right message to the right audience for better results.
Create professional-looking emails and landing pages in minutes using any of over 100 template designs on Mailchimp.
Campaign templates incorporate content blocks and exciting design elements for your exploration.
Save yourself the cost of hiring a data analyst using available insight predictions on Mailchimp to analyze data.
Get demographic information about your past, present and prospective customers at your fingertips. These predictions help you make better decisions that affect your brand.
Automate your brand marketing workflows and drip campaigns to get the work done in just a few clicks. Set up the processes new email subscribers will go through before conversion.
Send automated welcome notes, product notifications, abandoned cart reminders, and other vital information about your brand.
Alter, sync, and save your images or files with Mailchimp’s robust content studio.
Create a unique search-engine optimized website with Mailchimp’s free website builder.
No special coding or website design experience is needed. Instead, get right into it with your domain name and a clear idea of what you hope to achieve.
Mailchimp is easy to use, and its creative assistant takes away the mental hassle of creating original content regularly. Apart from its free plan, this email marketing service offers unlimited contacts on its Premium plan.
The free version only allows 500 contacts, and Mailchimp’s monthly email sends are limited across all paid plans.
Apart from MailChimp’s free plan, paid plans start from $11 per month, and the Premium plan starts is $299 per month.
Klaviyo is an eCommerce-centered email marketing platform that pools data to create workflows and enhance business growth.
Klaviyo promises users an experience, a unified database, and a learning platform guaranteed to launch their businesses to new heights.
Develop, personalize and automate your emails to portray your brand essence with Klaviyo.
This email marketing platform promises to help users maximize revenue, improve repeat sales, and increase customer retention using well-timed personalized email messages.
Klaviyo uses customer behaviors like these to target your messages better:
And also incorporates group behaviors like these:
So, whether customers appreciate group behavior or tend to repeat a behavior, Klaviyo picks up on that signal to improve your sales.
Klaviyo automatically syncs customers’ data from their first interaction with your brand. Segmentation is swift, specific, and happens in real-time.
Categorize customers in similar demographics or those with shared traits together. This will ensure they get appropriate email messages guaranteed to trigger recipients.
Get to know your customers better and build your email subscriber list with pre-built forms. Klaviyo forms can be embedded in the content or pop up when visitors land on your page.
Klaviyo provides over 100 SMS marketing and email templates to suit your brand. You don’t have to rack your brain trying to come up with authentic messages all the time. Pick expertly crafted
Klaviyo lets you move data across apps without a hitch.
This email marketing solution supports over 220 platforms that cater to eCommerce functions like payments and order management.
The eCommerce sector is highly competitive. So stay ahead of your peers. Catch market, industry, and emerging trends on time. And compare your growth with businesses selling similar products.
Benchmark helps you know where you stand in the grand scheme and what others are doing differently to achieve better results in your field.
Scale your business with direct SMS messages to old and prospective customers.
SMS makes communication easier, faster, and less formal. So you can talk to customers around the globe on the go.
Create the perfect newsletters about your brand and distribute them to your audience through their most preferred channel (email or SMS).
Broadcasts are one-off messages you can easily design without professional help. Klaviyo makes the process faster with send time automation.
Klaviyo targets eCommerce brands squarely. This targeting helps users of this email marketing platform optimize for result-driven marketing automation. Users can get a free plan on this email software.
Klaviyo is feature packed and specializes in increasing revenues for businesses.
The free version has limitations. And Klaviyo allows only a few integrations compared to other email marketing service providers. So, this email marketing solution is only good if you won’t be heavy on integrations.
Klaviyo offers a free plan for starters. After that, the email plan starts at $45 per month, and you pay $60 per month to access all the tools in the email and SMS marketing plans.
Campaign Monitor prioritizes ease and efficiency in delivering email marketing services to businesses.
The platform assures users of helping them to create memorable emails that convert and drive engagement.
As a business owner who is always on the go, creating an email from scratch is time-consuming. This email platform offers free brandable email templates.
Freely choose from the stash of professional templates and save yourself the stress and time it takes to design.
This email platform harnesses customers’ data from your website, apps, and eCommerce tools to enable you to craft and deliver personalized emails to them.
A Campaign Monitor report shows marketers record a 20% sales increase and 26% more open rates when they send personalized campaigns.
As the best email marketing software for transactional messages and autoresponder, this tool lets you deliver personalized experiences to your customers for as low as $9.
Sending messages that trigger specific actions from recipients has never been easier.
This email software allows you to create, modify and enhance your communication with customers using bespoke transactional emails.
As one of the best email marketing platforms, this popular email marketing service offers actionable email analytics you can access in just a few clicks. So you can rest assured of practical insights into your business performance.
Popular email marketing services like this email software gives you access to an interactive dashboard to measure results across metrics like these:
As one of the best email marketing platforms, this email software provides actionable insights from your top-performing campaigns that you can deploy across other campaigns.
Enjoy round-the-clock professional support services from one of the best email service providers.
If you run into technical problems, you can count on Campaign Monitor’s expert team at any time. From funnel to deliverability experts, you can get all the helps you need for your email marketing campaign with this feature.
As one of the best email marketing providers, this tool helps you find and fix broken links that might hurt your campaign efforts. The Link Review tools work in this capacity.
This tool scans your messages, flags any missing or broken links, and validates them.
Image Credit: Campaign Monitor
A signup form is a helpful tool that persuades customers to take the extra step into your business.
Direct the ideal audience to the right section of your business with editable signup forms.
You can also add a subscribe icon on your website’s landing pages.
Campaign Monitor is easy to use and offers affordable feature-loaded paid plans for all business sizes.
The SMS feature on Campaign Monitor is only available to contracted customers sending texts to the USA, and it doesn’t offer a free plan.
Three paid plans are billed monthly with prices starting as follows:
This email service provider’s prices changes per plan as your list grows, but you can send unlimited emails on the Unlimited and Premier plans.
If you’re looking for pocket-friendly email marketing services that deliver results, try Moosend.
Moosend is designed for small and big businesses seeking impressive emails that resonate with their audience.
You can send a limitless amount of emails to suit your business needs.
Whatever inspiration you have when recreating an email campaign, simply drag and drop it with Moosend’s powerful email builder.
You can also design your email campaigns with HTLM—you have full control over how MooSend works for you.
Build lasting and rewarding relationships with customers by automating basic CRM functions.
Handling every customer’s need is tedious and time-consuming. But you must make each customer feel special to ensure continuous patronage.
Automate basic CRM operations and focus on bigger tasks.
Your website landing pages help you convert visitors better—MooSend lets you create responsive and catchy landing pages to increase your site’s conversions.
MooSend lets you save time with pre-built subscription forms, landing pages, and newsletter templates.
Simply flip, personalize and use your most preferred template from this email marketing service provider.
Moosend provides eCommerce email marketing solutions to users, from abandoned cart reminders to product recommendations.
Like other best email marketing services on this list, MooSend uses artificial intelligence to help your business make more sales with email.
Design lead-generating subscription forms for onsite visitors.
When your landing pages receive visitors, they receive your pop-up or embedded forms immediately. Information from these forms goes to segment, retarget, and drive customer engagements.
You don’t have to let go of your best CRM, CMS, and eCommerce tools when moving to MooSend.
Bring your marketing tools or apps and integrate them into your MooSend account. This email service provider lets you connect your integrations without a developer’s help.
Moosend affords you access to powerful email marketing tools at a relatively cheaper rate.
The basic paid plan excludes account managers who provide expert support to users. Moosend also limits the number of email subscribers by payment plan.
Transactional emails are available to pro and enterprise subscribers, and no free plan exists.
MooSend offers a 30-day free trial. But its pricing starts from $9 per month.
Omnisend is the best email marketing tool with eCommerce optimizations and pre-designed workflows.
This email marketing service reduces the work involved in running a thriving eCommerce business by relying on automation.
Your emails and campaigns must be consistent with your brand identity and message. The drag-and-drop email content editor lets you modify in-built templates to suit you.
Attract, retarget and convert web visitors with personalized push notifications. Set automated reminders for cart or browse abandonment and transactional emails beyond just offering a basic email marketing service.
Integrate contacts into your Facebook and Google for better and on-target ads. Omnisend harmonizes your contact every 5-15 minutes, keeping you up-to-date. It also supports cookie-less advertising, which is good for when Google deactivates cookies on Chrome.
You want to handle all your SMS and emails on a single email marketing service to keep you abreast of customer conversations.
Also, you can automate SMS by including it in your marketing workflow, so customers get timely and thoughtful messages.
Onmisend boasts a 47.7% higher conversion rate in users who combine SMS and email marketing.
Omnisend makes the switch to their email marketing service easy and seamless for users, specifically eCommerce brands.
As a popular email marketing service, Omnisend integrates with eCommerce platforms like Shopify, WooCommerce, and BigCommerce.
Omnisend’s intuitive segmentation helps you understand your audience better to serve them better.
Increase your sales and campaign by targeting an audience based on purchase behavior and their unique journeys on your website.
Also, monitor customer lifecycle phases to develop and execute a better retention strategy.
Omnisend engages your eCommerce customers from different channels in one place. All your marketing activities, email campaigns, ads, and sales happen on the Omnisend platform.
You can finally keep an eye on all your important data and audience.
Omnisend is purpose-built for eCommerce businesses and integrated with 100+ eCommerce stores like Shopify and wooCommerce. So, you only need one click to start your eCommerce journey.
Plus, you can start exploring this email marketing software on a free plan.
Omnisend targets eCommerce users and offers limited features for other industries. But you can use the free plan to test drive it.
The free plan is available for 250 contacts, but you can upgrade to paid plan starting at $16 per month to enjoy premium offerings.
Mailerlite is an affordable email marketing service that offers growth-focused email solutions to customers.
It integrates your e-store with most email marketing tools to increase conversion. Mailerlite also incorporates ultra-tracking technology to deliver the most accurate insights on your marketing campaigns.
Newsletters are a great way to keep customers informed and updated about your product and services. Create outstanding newsletters from scratch or touch up existing beautiful designs.
Every business needs a responsive and attractive website where prospective customers can interact with their brands—most email signups happen on your website anyway.
Utilize Mailerlite’s drag-and-drop website builder to design your business’s lively and engaging website layout.
Image Credit: Mailerlite
Monitor email clicks, customer behavior, and response to your emails to enable you to strategize. Automated emails handle follow-ups, email resends, and action prompts based on analyzed data.
Mailerlite performs routine checks and deep cleaning on your email list to weed out inactive subscribers, dormant accounts, and spammy contacts.
Enjoy a fully optimized email list 24/7.
Use its drag-and-drop builder to craft attention-grabbing blog posts to build your audience and share your unique ideas with your community.
Blogs are an important marketing strategy to adopt for your business. According to statistics, 77% of internet users read blogs.
Leverage the power of blogs and increase your site clicks.
Your prospective customers need an online location to interact with your business. This could be a landing page.
Choose from a range of templates for a mobile-friendly landing page. So you have one less thing to worry about in building your email marketing campaign.
Mailerlite offers an avenue for users to sell virtual products like ebooks, online courses, or other digital services.
Set up websites and include a payment gateway for easy patronage.
You can equally promote your digital products on Mailerlite.
Mailerlite is simplified for even beginners to understand. Also, the email marketing service integrates with Shopify.
Pricing is fair, and you can enjoy up to 30 days free trial period for all paid plans to decide if you want to continue or not.
The free version is only open to one user and has limited functions and features.
Free for up to 1000 subscribers. Monthly billing based on their annual plan:
ConvertKit targets creators and builds its features around their needs to attract, engage and monetize their audience. As a result, users can build, manage, and earn a living from your audience on a single platform.
ConvertKit lets you breeze through the email writing process by automating every stage. For example, schedule email sends, deliver welcome messages, and group subscribers automatically.
ConvertKit’s creator pro takes the creator business a notch higher. This feature allows subscriber scoring, newsletter referrals, timely support, and teamwork and provides deliverability reports.
This is the best email marketing tool for mainstream creators.
Create, edit, and optimize your emails to convert faster. ConvertKit makes email designing easy and more fun.
You can choose from previous templates and flawlessly modify the font, color, or body of your emails.
Whether you want to choose from numerous form templates or create a customized form yourself, ConvertKit got you covered.
Access free signup forms to retarget your audience.
Turn your passion into a source of income with ConvertKit’s eCommerce channel, which enables you to sell or buy digital products easily.
Package and monetize your knowledge as ebooks, online courses, newsletters, music, or presets and sell to a willing audience.
Integrate your ConvertKit to your most preferred third-party apps. You can access eCommerce, lead capture, ads, CRM, and many other third-party integrations.
If you have rich content and a list of loyal readers who enjoy them, ConvertKit can help you earn from newsletters.
Create customized newsletters targeted at the right audience and put a price on your knowledge.
Mailerlite provides free newsletter templates.
ConvertKit promotes the creator business and is positioned to help creatives sell their products.
The free plan supports 300 subscribers with unlimited emails, forms, landing pages, and other email marketing features.
You get two months of free email marketing services when you opt for annual billing.
Features on ConvertKit are purpose-built specifically for creatives making the email marketing service a poor choice for other industries.
Migration to ConvertKit from any other email marketing tool is unavailable on the free version. Also, the creator plan only allows for a single team member addition.
Free for up to 300 subscribers. Monthly billing begins at $9 per month for Creator and $25 per month for Creator Pro.
Sendy uses Amazon Simple Email Service (SES) to deliver the best email marketing software for users who would like a solution that’s 100x cheaper than competitors.
Sendy is one of the most affordable email marketing services in the market.
Users don’t need to pay monthly subscriptions as this self-hosted email marketing service bills only the number of emails sent. However, you’ll need to buy, install, and update the Sendy email marketing software.
Sendy offers the lowest low-price email send rate in the market. For example, you pay only $1 for every 10,000 email messages.
The affordability doesn’t affect deliverability and speed as it uses the widely trusted Amazon SES. So, you can achieve your email marketing goals on a low budget.
Get timely reports on your campaign performance and other marketing activities on the platform.
Reports give updated insights on your site activities to help you focus your energy on marketing efforts that produce the most results.
Reports are organized into beautiful visual representations like charts to simplify data.
You can’t determine when customers will visit your site or indicate interest in your product.
But with auto response in place, you can rest assured that you’ll miss nothing.
Follow up on email subscribers without being present around the clock. Set marketing automation to answer inquiries, provide feedback, and engage customers while you’re away.
Sendy’s Housekeeping ensures your email list stays clean and relevant so you can channel your marketing efforts to the right audience.
Prune out redundant contacts, uninterested subscribers, and wrong email addresses, clogging your sales progress wheel.
Image Credit: Sendy
Explore many third-party apps like WordPress and thousands of marketing tools on Zapier by integrating Sendy with them.
The integration process is easy, but if you need expert support, the Sendy community is there to assist you at no cost. However, Sendy may charge a fee if you need them to help you install their email marketing software on your hosting server
Create your branded domain to increase brand awareness and customer trust. Let your URL capture your brand.
Save information about your subscribers on your created custom field. Stored data ranges from names to emails and demography.
Information from Sendy’s custom fields is useful in segmentation and audience tags when designing newsletters.
Sendy is feature-rich for a low-budget email marketing platform.
Users only pay for emails sent. And the one-time fee required to use Sendy is refundable if you don’t get desired results—but this is case-by-case.
You can install Sendy on one domain but host emails for multiple domain names.
Sendy runs on your web server and requires a license to set up. Requires updating to newer versions from time to time. Unfortunately, this tool doesn’t support a free plan.
No monthly payment plan.
Choosing an email marketing platform is tough. But you can make it slightly easier with a checklist.
Use this checklist to make your decision easier:
B2B email marketing involves sending messages and email campaigns to businesses rather than individuals.
In a B2B marketing scenario, the communication link is between your business and another business.
Your targeting, product, and marketing activities are channeled toward converting other businesses to loyal customers.
Frequent emails can turn customers off and make them unsubscribe from your list quickly. Ideally, you should drastically increase emails from twice monthly to once weekly.
Research shows that 33.3% of businesses send out emails weekly.
Whatever you decide, ensure to analyze progress reports and use insight to determine whether to increase or reduce the number of emails sent.
Email marketing helps businesses gather, manage and engage new site visitors. You can also keep existing customers updated on your latest offerings.
It costs 500% more to gain new customers than to retain an existing one. So, use email marketing to keep your loyal customers engaged.
Email marketing gives a significantly higher return than other types of marketing, like digital or traditional marketing.
You gain $42 per $1 invested in email marketing campaigns. This makes email marketing the most preferred digital marketing strategy for businesses.
Email marketing is an efficient and cost-effective approach to marketing across different industries.
Consumers who receive email offers are 138% more likely to patronize a business because of email marketing campaigns than those who don’t.
Hence, email marketing increases sales, lead generation, and overall brand engagement.
The email marketing space is rife with email marketing services built to meet different user needs.
So, choosing the right email marketing service from the pool of options can be tasking.
But we’ve highlighted the top email marketing services and features you should consider when migrating your email service to a different platform. Of course, Active Campaign would be the best email marketing service on this list if we must choose one.
Explore any of the best email marketing software mentioned above, and let us know if you need help.
If you need help creating a digital marketing strategy for your business, don’t hesitate to contact one of Digidude’s consultants.